Illustration of colorful flowers

How Kaia’s Internship got Heilbronn wimmelt teeming on Instagram

My (Home Office) Internship with hoffmanillustrates! 

On the 29th of June, I started my journey on an internship with Kimberley Hoffman.

From recently completing my Online foundational year, I had little experience in the illustration and design world and was highly appreciative of when Kimberley agreed to take me on board in an eight-week internship.

Combined photo with illustration and graphic design: hoffmanillustrates! welcomes a new face
hoffmanillustrates! welcomes Kaia Dendaluce as our official "home office" intern

She wanted to make sure that not only was I gaining experience, but also learning. One of the first things that she began to teach me, is that being a designer or illustrator is so much more than what it seems. From meeting deadlines to negotiation management, to publicity and audience engagement, Kimberley taught me the ins-and-outs of what it is like to be a freelance creative.

Combined graphic with Illustrations from the cover placement winners from the soon appearing book "Heilbronn wimmelt"

Designing with “Heilbronn wimmelt”

From here I was able to help her with a few of her daily jobs, such as social media posts, and content creation. This included a range of things; such as photo/carousel posts to Instagram, creating gifs, editing, and making youtube videos, from her work on her new search and find book, “Heilbronn wimmelt”, and much more.

One of the first tasks she put me to was creating the announcement posts for a competition she had been running on Instagram. The post was to invite readers to participate as characters in “Heilbronn wimmelt” This included a teaser post, an announcement post, and then an individual post for each of the three winners. I also created youtube videos for her youtube channel which I loved as it allowed me to get a glimpse at how Kimberley produces her illustrations and the way that she uses her unique style to create amazing books.

Illustration of salt miners carrying foods that contain salt with a graphic element "Glück auf! Good Luck"
"Glück auf!" is what German miners wish each other. It means "Good Luck"
Illustration of salt miners carrying foods that contain salt with a graphic element "Glück auf! Good Luck"
The salt miners in Heilbronn have a parade every year to honor their patron saint, St. Barbara
Illustration of salt miners carrying foods that contain salt with a graphic element "Glück auf! Good Luck"
You can see the salt on pretzels, but did you ever think about where the salt in your foods come from?

And the winner is… (drumroll)

Some of my favorite posts that I created for Kimberley were the announcement of winners from a local newspaper contest, the “Heilbronner Stimme”. The winners are to be featured on the cover of her new search and find book “Heilbronn wimmelt”.

For each of these, I created gifs which suited each of the winner’s personality. These posts were also turned into wallpapers which we published to Instagram stories so that people could use them.

I enjoyed seeing Kimberley’s style, as well as how she worked and being able to learn from it while working with her. I have learned so much and am so grateful to Kimberley for taking me on and teaching me. This will be an amazing stepping stone into university and then into my future career. 

Instagram post that integrates a photo, illustration and graphic design. It says "Du gehoerst hierher. Willkommen zuhause". Meaning "You belong here. Welcome Home". It shows a farmers market photo and a family that is on the cover of Heilbronn wimmelt.
This piece captures the feeling of "home" very well. Kaia integrated the illustration of a family with text and a photo taken in Heilbronn at the farmers' market.
Combined photo illustration post for Instagram: The little vampire drinks a bag of blood while visiting the farmers' market in Heilbronn
Vampires like sauntering around the farmer's market in Heilbronn just as much as the people of Heilbronn do
Tag der deutschen Einheit graphic and illustration combining the famous little corn mice, the pulsing heart graphic (both ©Kimberley Hoffman) and Kaia Dendaluce's illustrated German flags
These little mice are looking forward to celebrating the German Day of Unity on October 3rd

Thank you Kaia!

Now for some words from me

Kaia has been instrumental in getting my search and find book “Heilbronn wimmelt” known on Instagram and has proven again and again her creativity and reliability.

Kaia was my student this past year, who had always shown consistently good work and organisation. She has, in the form of this short term corona-timed home office internship, even delighted me with her creative flexibility, integrating my illustration style with her Graphic Design impulses. She has proven herself to be an excellent story teller who took up the challenge of relating my story to a multilingual audience.

As sad as I am that her internship is over—I will really miss her assistance and ideas and input—I am so happy for her to be starting off to university and her life as a young talented designer.

Good Luck, Kaia!

Kindest regards, Kimberley

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